The GOOD Difference Scorecard

The GOOD Difference™ SCORECARD

Free 5-Minute Scorecard for Small Business Owners

You’re Already Doing Good.
See How to Make It Matter More.

Take the free GOOD Difference™ Scorecard to see what’s already working—and where one small shift could help your business give better, not more.

You’ll get your overall GOOD Difference score plus scores for Purpose, Giving, Partnerships, Impact, and Story—with a clear next step.

About 5 minutes. Instant results. Free and confidential.

You’re Already Doing Good.
But Is It as Intentional as You Want It to Be?

Most small businesses support their communities in more ways than they realize—through donations, sponsorships, volunteer time, pro bono work, products, mentoring, introductions, and more.

But as your business grows, that generosity can become scattered, reactive, or hard to keep track of.

You may find yourself:

Saying yes because someone asked.
Supporting good causes without a clear focus.
Giving more than you realize but not keeping track of it.
Unsure what difference your support actually made.
Unsure where to find organizations that need what your business can offer.
Reluctant to talk about the good you do because it feels like bragging.

The GOOD Difference™ Scorecard helps you step back and see the full picture — what’s already working, what could be stronger, and where one small shift could make a meaningful difference.

What Your Score Looks At

You’ll receive a snapshot of your approach across five areas:

Purpose

How clearly your giving reflects what your business stands for and the difference you want to make.

Giving

How intentionally you choose what to support and how well your giving fits your priorities.

Partnerships

How well you find and build relationships with nonprofit and community partners.

Impact

How well you keep track of what your business contributes and understand the difference it helps make.

Story

How visible your good is and how comfortably you share it.

How It Works

A quick way to see what’s working—and what to strengthen next.

Step 1

Complete the Scorecard

Answer 10 scored questions across five areas. It takes about 5 minutes

Step 2

Get Your GOOD Difference Score

See your overall score plus your scores for Purpose, Giving, Partnerships, Impact, and Story.

Step 3

See Your Next Step

See where you’re strongest and the one area that’s easiest to strengthen next.

About Sue Hyatt

I’ve spent more than 30 years working at the intersection of business, nonprofits, and community impact—helping organizations turn good intentions into meaningful results.

I was the founding executive director of B:CIVIC and wrote the award-winning Strategy for Good after interviewing more than 40 companies about how they give, volunteer, and work with nonprofits.

What I’ve learned is that small businesses don’t need a corporate CSR program to make a meaningful difference. They need practical ways to decide what matters, use what they have to give, find the right partners, understand what their support helps accomplish, and share the story without feeling like they’re bragging.

That’s what The GOOD Difference™ is designed to help you do—give better, not more.

Ready to See Your GOOD Difference?

In about 5 minutes, you’ll see:

Your overall GOOD Difference score.
Your scores across Purpose, Giving, Partnerships, Impact, and Story.
Where your business is already strong.
Where one small shift could make the biggest difference.

No pressure to give more. No complicated strategy. Just a clearer picture of the good your business is already doing—and what to strengthen next.

Free. Confidential. About 5 minutes.